How Gopuff saves $2.1M per year with the Upwage AI Interviewer
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The challenge: scaling high-volume hiring
When Gopuff acquired BevMo!, the on-demand delivery giant faced a hiring crisis. Meeting increased demand meant doubling recruiter output without adding headcount.
Recruiters were already managing 25 requisitions at a time, but the pressure to scale without compromising quality pushed them to the brink. The hiring process, reliant on outdated tools, was too slow and manual to meet the new demands. Gopuff needed a solution to screen candidates faster, optimize recruiter workflows, and maintain hiring standards across thousands of high-volume roles.
The solution: instant interviews for every applicant
Gopuff implemented Upwage’s AI Interviewing Agent, replacing the traditional "APPLY" button with a conversational system that instantly prescreened candidates. Within minutes of applying, candidates engaged in role-specific interviews, with the AI Scoring Agent analyzing responses and flagging top prospects for recruiters.
This streamlined process eliminated the need for manual application reviews, allowing recruiters to focus their energy on qualified candidates instead of drowning in resumes—or the lack thereof.
"I remember what we had before—a basic screening chatbot," Kory, a recruiter on the high-volume team, shared. "It was terrible. You couldn’t really do anything with it. Now, with Upwage, I can review everything quickly, send it to a manager if needed, or even just drop it in Slack. It’s a cakewalk compared to before."
No resume? No problem: the secret to finding hidden talent in high-volume hiring
Before implementing Upwage, recruiters like Kory and Josh faced the daunting task of managing an overwhelming influx of unqualified candidates.
Josh added, "Back then, 70% of the candidates didn’t even have resumes, zero background, job history. We’d just be sitting there like, ‘What are we supposed to do with this?’ But with Upwage, it flipped—now 70% of candidates come in ready to go, fully screened. The AI interviewer is attached right to our apply button, and it automatically screens everyone who applies. We’ve gotten so spoiled by Upwage."
The efficiency gains were certainly transformational. But beyond improving recruiter workflows, Upwage’s AI also opened doors for candidates typically excluded from the process. Many applicants in high-volume, hourly roles lack formal resumes. With Upwage’s conversational AI, these candidates finally had an opportunity to showcase their skills and qualifications—something traditional systems simply couldn’t offer.
The impact: efficiency and stability
What began as a tool to save time delivered results far beyond expectations.
- Doubled recruiter capacity: Recruiters now manage 50 requisitions instead of 25.
- Streamlined screening: AI handled 130 candidate screens per recruiter daily, compared to just 15 manually.
- Reduced turnover: High-volume roles, such as warehouse and driver positions, saw turnover drop from 23% to 17.5%, saving $1.08M annually in recruitment and training costs.
These results helped break the churn cycle in critical roles, stabilizing operations and significantly improving recruiter workflows.
By the numbers: a game-changing transformation
- $2.1M in Annual Savings
- $1.08M from a 24% reduction in turnover.
- $1.02M from screening efficiency gains.
- 766% Increase in Candidates Screened: Recruiters scaled from 15 to 130 candidates screened daily.
- 2x Recruiter Capacity: Recruiters now handle 50 requisitions instead of 25.
Key takeaway
Upwage’s AI Interviewing Agent redefined Gopuff’s hiring process, empowering recruiters to do more with less. The combination of faster screening, better candidate alignment, and reduced turnover delivered $2.1M in annual savings, proving that AI isn’t just about efficiency—it’s about driving real, measurable impact.
This case highlights how AI-powered tools can empower high-volume employers to scale and retain talent effectively, setting a new standard for recruiting excellence.
